“It’s NOT the Leftovers that are wasteful - but those who either don’t know what to do with them or can’t be bothered with them.” - Julian Baggini
Your refrigerator is full of them - and by Cyber-Monday week, you’re sick of them.
We’ve covered Clutter Creep - the piling on of ideas without shedding stale concepts.
Now that you’ve reviewed your brand for clutter, what to do with - The Leftovers?
Those once- sacred artifacts that are dumped in the hold file.
Genius Fred Jacobs referred to them as Zombies.
The Leftovers aren’t without value - to someone else.
They had true purpose for you - but the shelf life expired.
So, in the spirit of the holidays, share them.
Ring up a colleague in a similar business.
Offer them the strategic, tactical and execution guts of the program that once brought YOU success.
Networking with a voice - not virtually - is a lost art.
Think of it as an Open Book garage sale - where the currency is ideas.
More times than not the voice on the other end with share one (or more) future Leftovers - in return.
Next Week: Alliances
