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The Robinson Report

The Robinson Report - Brand Busters

“Those who are determined to be ‘offended’ will discover a provocation somewhere” – Christopher Hitchens It happened.  Again. A big brand attempts to stretch and fails all over themselves. Certainly […]

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The Robinson Report - Just Say No

“History is not the past but a map of the past – drawn from a particular point of view to be useful to the modern traveler.” ―Henry Glassie A century […]

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The Robinson Report - Lean-Forward

“Dangling a carrot in front of a donkey—or anyone else for that matter—is not nice, and not fair, unless you eventually plan to give it up to them.” ― Vera Nazarian […]

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The Robinson Report - Values

“Do what is right – do everything to the best of your ability - show people you care.” Lou Holtz Where the talent? Not the weather readers, prep sheet regurgitators […]

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The Robinson Report - F.L.O.

“You’re never going to kill storytelling, because it’s built in the human plan.  We come up with it”.  Margaret Atwood, author of The Handmaids Tale If you’re reading information for […]

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The Robinson Report - Unmotivated

“If you get up in the morning and think the future is going to be better, it’s a bright day.  Otherwise, it’s not.” – Elon Musk When you drive though […]

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The Robinson Report - Year In Review - 2022

Your feedback on our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns – often company-wide. Programmers who post relevant content - in […]

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The Robinson Report - Cycle

“Television News was expanding to an hour, and producers did not know how to fill it”   - Joel Siegel No doubt you’ve seen it. When you wake, local – at […]

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The Robinson Report - The Coach

“It’s the little things that are vital.  Little things make big things happen.”  - Legendary Coach John Wooden A week ago today, The NFL’s Indianapolis Colts did something for the […]

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The Robinson Report - Fit Is Dead

“Those who follow the crowd usually gets lost in it.” – Rick Warren Companies – in and out of broadcast – toil in reams of research to determine if products […]

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