The NFL season is at the halfway point.
Adjustments to be made - injuries to cover - quarterbacks in question.
Hundreds of hours have been invested in training camps, between game practices and film evaluation.
All for - 11 minutes.
The aggregate number of game-play minutes in the NFL is - 11 minutes.
That’s offense - and defense.
11 minutes is also the amount of time any one player is on the ice in a hockey game(goalie excepted).
Also - as discovered through digital endearment - the amount of time music radio is exposed (outside AM drive) and local television breaks (AM Drive) during say - The Today Show.
Convert this amount of prep to what most in media invest in their product before performance.
Staggering.
If we had talent invest just 10% of what professional athlete devotes to each game, there would be no outcry for ‘compelling content’ and ‘engaged talent’.
Before launching any ensemble media show, have them prep - and practice - off line in real time on several occasions.
You’ll get funny looks - but your brand is certainly worth the hours invested.
The Army calls it The 5 P’s - and the disparity of time in battle engagement vs. training hours is enormous.
Proper Planning Prevents Poor Performance.
Or - (click here) sometimes - more.
Good news!
Your competition isn’t prepping - or preparing - either!
Getting your players battle ready - for their 11 minutes creates a world of difference.
Next Week: Puppy Love
